MARKETING TIPS FOR BUSINESS CARDS
Business Cards are a revered route for individuals to swap contact data and give a brisk visual impression to the recipient. Their size makes it simple to keep them with you consistently, so you never lose a chance to reach. Consider including a coupon or other advancement to the back of your card to enable your new contact to wind up your new client.
Below we have provided three(3) design and three(3) marketing tips you can use on your new business cards.
Tip #1: Readable Size
You may want to cram up a lot of information onto the business cards, but be careful about putting too much. A business card should have straightforward information like your name, phone, email, address and information about what you do. To be readable, use serif or sans-serif fonts, such as Arial, Times New Roman, Impact - those are only a few to mention.
- Your name shouldn't be bigger than 11 pt.
- No other text should be smaller than 8 pt.
- Don't use more than three(3) fonts, it can be messy.
- Be aware of safe zones, final cut zones, and bleed marks. (Our templates have these integrated already)
Tip #2: Color for Business Cards
Make sure to research your market and see what's relevant to your business. All colors have their own meaning, which is a good way to start. Choose the best colors that fit your business and your logo. Do consider having a specific color palette for your business, so that you can always refer back to it. Keep in mind, when creating colors, on-screen colors (RGB) are different when they print. We, print shops, print in CMYK mode. So make sure you check your color mode.
Same colors but with a different color mode.
Tip #3: Visuals
Images tend to capture the attention more often. Use the business cards space to add an image of your product or something related to your business. Make sure to take advantage of the space that is given.
Tip #1: Less Is More.
Keep it simple. Make sure that your important information like logo or number is a good size. Include your name, phone number, email address, and any other important information.
Tip #2: What's The Best Size?
The most common order options are 3.5" x 2" on 14 Pt. Gloss Cover stock. Other sizes and shapes are available but you can be on the risk of that card in fitting in common places, like a business card holder, wallet, or any other device. Often, Business Cards are printed full color on both sides (4/4) and are coated UV 2 Sides.
Tip #3: Loyalty Program
Often times, we want the end consumer to hold onto our business cards. A great to do that is with a Loyalty Program. For X amount of visits, they get a stamp.