Sabio Printing

effective marketing printing materials for your small business

Starting your new venture and don’t know what marketing materials you should print? While there is many different marketing materials, here is a guide to help you get started and what to consider for your business.

In order to be known that your business is around, the following are effective marketing materials to ensure your business gets promoted. The top most effective marketing materials you should have for your small business are: business cards, flyers, brochures, t-shirts, pens, keychains, and car magnets to name a few.

what do i need to have to print marketing materials for my business?

If you’re just starting your business, you should have the following:
  • Business Name
  • Company Logo
  • Business Phone Number
  • Business Email
  • The Services you plan to offer
  • Website

As mentioned earlier, discharge printing is used when printing on dark garments. It’s still water-based, but it contains a few more pigments that allow it to be on dark garments. It will still have the same super soft and lightweight finishing. With discharge printing, we still need to lay down an under-base, that would allow your colors to sit on and “pop”. If you’re going for that vintage/faded look, we can print onto the garment to achieve that result.

With this type of printing, can i use custom colors?

Of course! Now there are a few things to consider when using a Pantone Color. With water-based ink, the exact Pantone Color won’t be matched like plastisol ink. The reason why the color match isn’t as accurate is due to garment dyes, tightness of fabric and amount of ink deposited. We, of course, do our best to make sure we get as close as possible to the requested color. If it’s required that you need that specific color, we may suggest a different printing style.


While water-based and discharge printing is a great method, you should consider your target audience and how they plan on using your garments. Spending the few extra cents for that different feel and experience, may be worth doing. If you’re unsure on how it would feel, ask your printer to see if they can show you any previous work that involves water-based printing, so you know what to expect.